White-label digital marketing is when one agency delivers services — SEO, content, social media, ads or websites — that another agency sells to its clients under its own brand. The client deals only with their agency; the white-label partner works behind the scenes. It lets an agency offer more services and take on more clients without hiring a full team for each skill.
How white-label marketing works
- Your agency wins and manages the client relationship.
- You brief the white-label partner on the client’s goals, brand and deliverables.
- The partner does the work and reports to you, unbranded or under your branding.
- You review, present results to the client, and set your own price.
Services agencies outsource most
- SEO — technical audits, on-page work, content and monthly reporting
- Content creation — blog articles, website copy and product descriptions
- Social media — posts, reels and captions
- Paid ads — Google and Meta campaign setup and optimisation
- Websites and stores — builds, landing pages and maintenance
- AI services — chatbots, automation and custom GPTs, which many agencies are asked for but do not yet have in-house
How to choose a white-label partner
- Clear deliverables. A written list of what is done each month, per client.
- Brand-free reporting. Reports and files you can send without the partner’s name.
- Confidentiality. An agreement that the partner will not contact or solicit your clients.
- Account ownership. Ad accounts, analytics and domains should belong to the client or your agency — never to the partner.
- Communication. A named contact, agreed response times, and a process for urgent fixes.
- A trial project. Start with one client before moving several.
White-label vs revenue share vs referral
| Model | Who owns the client | How you earn | Best for |
|---|---|---|---|
| White-label | Your agency | You set the price; the partner charges you | Agencies that want to control the relationship and margin |
| Revenue share | Shared, as agreed | Both sides share revenue from the client | Partners bringing complementary skills to joint projects |
| Referral / affiliate | The provider | A fee or commission for each referred client | Consultants, freelancers and communities who don’t want to manage delivery |
How to partner with Linikus
Linikus offers all three routes. Terms are agreed per partner, so start with a conversation:
- White-Label Services — our services under your agency’s brand
- Revenue-Share Partnership — grow together on shared revenue
- Affiliate & Referral Partnerships — earn by referring clients
Every partnership follows the same values as our own work: honest claims, clear pricing and no shortcuts that put your clients at risk. Read more about our 51% / 49% philosophy.
Frequently asked questions
Will my client know I use a white-label partner?
Not unless you tell them. The partner works under your brand. Some agencies choose to be open about using specialist partners — both approaches are common.
Who owns the accounts and data?
The client, or your agency on the client’s behalf. Agree this in writing before any work starts.
Can I white-label AI chatbots and automation?
Yes. See WhatsApp Chatbot for Business and Business Automation with Zapier and Make for what those services include.