How to Get Your Business Recommended by ChatGPT and Claude
To get your business recommended by ChatGPT, Claude or Google’s AI answers, make your website the clearest, most specific answer to the questions your customers ask — and make sure other trusted sites describe your business the same way. AI assistants draw on web search results and what many sources say about you. There is no way to pay for a recommendation; you earn it with content and consistency.
How AI assistants find sources
When someone asks an assistant a question that needs current information, it often searches the web and reads the top results before answering. ChatGPT’s search draws on sources including Bing, and Google’s AI Overviews draw on Google Search, so traditional SEO is still the foundation. The assistant then prefers passages that answer the question directly and come from sources that look trustworthy.
This is often called generative engine optimization (GEO) or AI search optimization.
1. Write answer-first content
- Use headings phrased as the questions people ask: “How much does SEO cost per month?”
- Put a clear 2–3 sentence answer immediately under each heading.
- Follow with specifics: your real prices, steps, timelines and examples.
- Avoid vague marketing language — assistants rarely quote it.
Every post on this blog follows that pattern — for example, How Much Does SEO Cost per Month?
2. Add structured data and FAQs
Structured data (schema markup) tells search engines exactly what a page is: an article, a product, a business, a set of FAQs. Useful types for most businesses are Organization, LocalBusiness, Product, Article and FAQPage. Add an FAQ section to key pages with the questions customers really ask.
3. Be consistent everywhere
Use the same business name, description, services, address, phone and email on your website, Google Business Profile, LinkedIn, social profiles and directories. When many sources agree, AI systems are more confident describing you.
4. Get mentioned on other sites
- Relevant industry and local directories
- Guest articles and expert quotes in publications your customers read
- Podcast and event appearances
- Genuine customer reviews on Google and trusted platforms
5. Let AI crawlers read your site
Check your robots.txt does not block the crawlers used by AI services (for example GPTBot, ClaudeBot and Google-Extended) unless you have a reason to. Submit your sitemap to Google Search Console and Bing Webmaster Tools.
6. Keep information fresh
Update prices, services and dates regularly. Assistants may avoid or misquote pages that look outdated.
How to measure AI visibility
Once a month, ask ChatGPT, Claude, Gemini and Google the ten questions your customers ask most. Note whether your business is mentioned, what is said, and which pages are cited. Track changes over time alongside your normal Search Console data.
Frequently asked questions
Is GEO different from SEO?
It builds on SEO. The foundations are the same — crawlable, fast, helpful pages — with extra focus on direct answers, specific facts and consistent brand information across the web.
Can you pay to be recommended by ChatGPT or Claude?
No. Their answers are not sold as advertising placements. Be wary of anyone who claims they can guarantee a mention.
How long does it take?
It follows your search visibility and reputation, so expect months of steady work rather than days.
Want to know how AI search sees your business today? Start with an AI SEO & Analytics Audit, or keep improving monthly with an SEO Retainer.